Among a lot of super unique feature, “Playlist” feature is the most popular on spotify. Playlist can be created by artist, music label and listeners. But the feature is very much important for the artist and music label agency.
Most of playlist are genre based. But some also based on event or specific purpose. Music label create playlist on their lable name and add track of artist who working with them.
Playlists help gain more real and active listeners that help to boost spotify streams, monthly unique listeners and help to be listed on topchart. Some country specific playlist help to gain audience from specific country.
For the unique feature to gain real engagement, playlist need to be boosted with streams and followers. A active playlist listing can help an artist a lot to start his / her music promotion campaign on spotify.